Projects
Calendly
Client: Calendly / Pentagram
Helping to define the Calendly message online. Simplifying and visually explaining complex abstract concepts via integrated mascot Caly, graphic elements and a full cast of adaptable characters and scenes. Working alongside Petagram re-brand.
Caly
Illustration System MascotCaly was created as a bridge between the user and the more complex concepts and processes utilised by Calendly. A squirrel fit as a visual metaphor of the core process of Calendly.
Calendly Ecosystem
Concept graphic communicationCalendly does a lot behind the scenes to make life easier for users, from calendar syncing to automated timezone scheduling.
These complex processes needed to be visualised in an understandable way for users. Caly was integrated into the graphic ecosystem to help demonstrate these complex processes in a helpful and understandable way.
The graphics were also able to be used as stand alone visual references.
Forum
Client: Forum
Scaleable Iconic
A set of conceptual illustrations were created to represent actions taken by Forum users these could also be used as notifications.The visuals served a dual purpose of introducing a visual language to Forum, utilising larger illustrated scenes whilst smaller graphics were intergrated into the user interface, for this reason scale and clarity of message was key.
BLOCK
Client : BLOCK
Over 200 objects were built in relative scale to interact with characters and scene builds.
There are four character sets within the BLOCK system, homeowners, block team members, designers and contractors.
Each set has a unique cast of characters and objects which can be layered up to form scenes.
TED X
Client: TED
BCG
Client: Boston Consulting Group / Plastic Pictures
Clip taken from the animated film
ConceptOptical Illusion / Flow
The concept of the animation was to utilise graphic shape, colour and visual metaphor to seemlessly blend ideas on topics such as climate change, deforestation, digital footprints and future action.
The storyboard and graphic stills were animated by Plastic Pictures.
Soho House Maps
Client: Soho House / Antler
Marshalls
Client: Marshalls / Wieden + Kennedy London
Way To Go
Over 60 icons were created to help in the navigation of items both online and in store.
The items were graphically reduced and covered seasonal as well as well-known items sold by Marshalls.
Online Search
Contact / Email
See Similar Styles
Develop
The icons utilised the new logotype’s curves and angles as a visual cue to create an ownable set of assets for Marshalls.