Mike Lemanski StudioDesign Illustration

Calendly

Illustration System
Client: Calendly / Pentagram

Adaptable Characters / Sets / Integrated Conceptual Graphic Elements / Digital Mascot Integration / Asset library

Helping to define the Calendly message online. Simplifying and visually explaining complex abstract concepts via integrated mascot Caly, graphic elements and a full cast of adaptable characters and scenes. Working alongside Petagram re-brand.

Caly

Illustration System Mascot

Caly was created as a bridge between the user and the more complex concepts and processes utilised by Calendly. A squirrel fit as a visual metaphor of the core process of Calendly.

Calendly Ecosystem

Concept graphic communication

Calendly does a lot behind the scenes to make life easier for users, from calendar syncing to automated timezone scheduling.

These complex processes needed to be visualised in an understandable way for users. Caly was integrated into the graphic ecosystem to help demonstrate these complex processes in a helpful and understandable way.
The graphics were also able to be used as stand alone visual references.