Mike Lemanski StudioDesign Illustration

Marshalls

Graphic Icons / POS / Wayfinding
Client: Marshalls / Wieden + Kennedy London

As part of a larger rebrand W+K needed a series of bespoke icons creating for use across print and online for Marshalls. The icons were developed using the new wordmark’s humanist forms as a starting point. The full wayfinding system was to be implemented over 1000 stores across the U.S. and online.

Way To Go

Over 60 icons were created to help in the navigation of items both online and in store.

The items were graphically reduced and covered seasonal as well as well-known items sold by Marshalls.

Online Search

Contact / Email

See Similar Styles

Develop

The icons utilised the new logotype’s curves and angles as a visual cue to create an ownable set of assets for Marshalls.